Thursday, November 16, 2006

Scammed Again!

A huge debate has been going on for years over whether or not MLM "Opportunities" are a scam. Why is this? How can both sides of the argument be so convinced that they are right?

The straightforward answer is that both sides are right, depending on their perspective.

Let me illustrate with this simplistic example...

What would you say to this advertisement?

Secret Revealed!

Amazing new product miraculously does the work for you! Enjoy the freedom that can be yours. Spend more time with your family, and experience life the way it should be. Let this fully automated system do the dirty work so you don't have to.


Now what if I told you this advertisement was for a dishwasher? Many people would say that this advertisement is misleading and even a scam, because we all know that dishwashers are not self-loading. You must put the dirty dishes in, add soap, turn the system on, and remove the clean dishes after the process is finished.



Yet look at the ad again. What is said in the ad is truthful. The product does some of the work for you. It did not say it would do all of the work. You can be free from some of the effort and spend more time after dinner with your family. The only misleading part is in what the ad does not say.

Now compare that to the way many people promote their "Opportunity of a Lifetime." The scam is not in the opportunity itself, but in the way it is presented.

How you present what you are selling is the difference in whether people will feel tricked, cheated and scammed or feel that they received exactly what they expected.

When you fully understand that "there ain't no free lunch", you will never look at any advertisement the same way again.

For each and every system there is: 1. an input, 2. a process, and 3. an output. You can automate the process, but you still must provide the input to that process.

In network marketing this means you must learn the correct ways to promote and market your business.

THE ONE WHO PROMOTES AND MARKETS THE BEST, WINS!


You must also learn what to do with the customers or prospects once you get them. Doing these things requires an entrepreneurial mindset with good communication skills.


All the best,
Scott

P.S. Have you ever felt like you've been scammed?

There are times when we can FEEL like we've been scammed when, in reality, we simply did not understand what we were getting into.

However, there are some things being promoted on the Internet that are ALWAYS a scam!

Do you know how to tell the difference?

If you are not sure, then arm yourself with the knowledge in this powerful book:

STOP Being A VICTIM!

Knowledge is POWER.

3 Comments:

Blogger Ms Lee L said...

Hey Scott,

I have felt scammed until I learned about you and the information you provide and assist me with. Thank you for all the help.

Lee

9:31 AM  
Blogger dtaylor5 said...

Hey Scott, you are exactly right with this one. The scam is also in the eye of the beholder. I appreciate all the advice and help that you have given me along the way. Thanks again for the great advice! Earle

5:06 AM  
Anonymous Anonymous said...

Scott, great blog. It is incredible the number of people who will call something a scam when they did nothing to make the opportunity work. You can take your dishwasher analogy a step further and say, "nothing in, nothing out."

2:30 PM  

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